Serenitea is a tea brand intended to reach people who may not include tea in their day to day routine. The brightly colored packaging catches eyes on shelves, making Serenitea an easily approachable brand for those seeking an at-home remedy.

The packaging is easy to read, understand, and digest for those who are looking to try something new. This line includes a  non-caffeinated loose-leaf lavender tea, a non-caffeinated powder chamomile tea, and caffeinated peppermint tea bags. While each color is related to the tea flavor, they are also meant to steer clear of overcrowded tea packaging stereotypes with a refreshing, healthy new look.